MIKE: A big shout-out to everyone who took time out of their day to come learn about CIRUS! What we’ve been up to and what we are coming up with. We have KIMUTAI who will host the event and the main speakers of today will be Cirus founders, Michael Luckhoo and Daniel Bland.
We recently launch our Discord community, don’t forget to join if you haven’t.
KIMUTAI: Thanks to everyone in any time zone that you are in. We just want to do a quick update on what the team has been up to in the last few month. I will pass it over to Daniel and Michael to do a quick intro for those who don’t know about CIRUS.
MICHAEL: Thanks to everyone joining us today, we are super excited to give you some update about what Cirus Foundation have been up to this year in-specific.
For some of you who doesn’t know, Cirus foundation is a Web3 solution to developing ownership of your data, in-specific, monetization and giving back value of the things you do every day, your internet insights. Basically everything that connects us to the digital world is value and for far too long it has been siloed away from the rightful owner which is you and this has been used by major tech companies. This is a trillion dollar industry and Cirus foundation is helping to empower people to take ownership of their data and make something out of it.
DANIEL: I’d like to also give an update on where we are, what we’ve accomplished and mapping out the future, the next quarter and beyond.
As lot of you are aware and have been experiencing our Beta which was released Dec 24 and really, we started off with the idea that we want to get the users out there to start working with the product and get feedback. We’ve gotten a lot of great feedbacks, as a matter of fact, we’ve gotten over 20,000 people that joined the beta testing. That was quite impressive and overwhelming. We didn’t expect that many users in the beta testing but it has produced a lot of feedbacks and we absolutely acknowledge that this beta phase has been a learning process and we are currently in version 1.0.9. It’s been a rocky road, we appreciate your patience, we are getting there.
We understand that we have to get this right, this is why we are working very hard to improve and make this a seamless exercise , so that’s what we’ve focused on both the team in North America and in India to make the surf and earn exercise as seamless as possible.
As Michael alluded, our entire concept is that Big data is broken and this oligarchs have built massive trillion dollars corporation and in most cases, they left off the guy who owns the data out of it. So this is a movement that will change the way big data is viewed in the future and we are very excited to be part of that.
KIMUTAI: We want to start up with what really happen in January and since we are starting from a little bit further back, Please tell us what has been happening with the Cirus Browser extension. After the download, there have been updates. Michael, please tell us what has happened in the backend with respect to the extension.
“Our entire concept is that Big data is broken and this oligarchs have built massive trillion dollars corporation and in most cases, they left off the guy who owns the data ”
MICHAEL: Yes certainly, let me give some context here and taking a step back here into how the product is actually developed. The greater part of how product is developed is through sequences of testing, through trial, beta testing and then launch. Product is rolled out in sequences of additions ( engineering word is “Ship” ), so we don’t just put everything out there all at once. We want to ship things when they are complete and concise before we move to the next part in the roadmap. The experience we got the past few months has taught us a lot about how we can effectively create a better user engagement and user experience, so we’ve taken a lot of feedbacks. The first iteration of the product was Beta and that means anybody can join in, you don’t even need to sign up. Just download the extension and start earning. This gave real feeling of what the product is about but there was a little confusion maybe due to our lack of communication to really tell you that this product was about getting initial adopters onboard and understanding where we really need to improve, so we didn’t force registration because we want to see where hiccups will be, so we can develop a better consensus of what people are looking for. To be honest, this has been a really awesome experience, we have almost 25,000 download in the beta launch and it gave us a deep insight of what we can do next into future iterations of the product. We really want to thank everybody that participated in the previous couple of months.
KIMUTAI: Thanks Michael for the update and this brings up a re-occurring questions like issues with logging in, unable to log in back after logged out, Downloading the extension in multiple browsers where some work and some didn’t, has the team resolve some of this?
MICHAEL: We’ve taken in all the feedbacks of the issue and to highlight again, this is beta launch so we really want to do the trials and we did a penetration testing on it. Recently, we signed a partnership with a massive security firm called Halborn. They actively and constantly try to find holes, bugs in the platform. We then work that information back into our code to remove the holes. For full transparency, what we’ve developed is a separate code base of which we can develop the actual product that is coming to market that will tackle all the known issues and that code is not in production right now. So what you see in the Google store in chrome isn’t the production value that we are coming up with. This user experience login issues and others is what we have been working on in the current iteration of the beta. The full functionality and other things we need to get fixed will come out in the Version1 of the production value because what we did is that we forked the code into a separate development team and it is going through rigorous testing, QA and penetration testing. Hopefully it gives a little bit more clarity.
KIMUTAI: Yes it does! And you brought up Cirus having a partnership with Halborn, Who’s Halborn? How big are they in this space? How big is this partnership for those that don’t know Halborn before.
MICHAEL: Yeah I will answer this question from a different perspective.
The core of what we are doing is giving ownership to data and to do this in the most effective way, the most secure way and the most transparent way, it has to revolve around security. This is not just doing a smart contract audit which many crypto projects get in some couple of weeks but audit don’t just fit the bill. That’s one step in the process of securing data but that’s not the whole picture. So what we’ve enlisted is not just auditing company but a security company which actually do penetration testing and they are called Halborn which are well known and well versed in the Blockchain world with high level of literacy. They have a full dedicated team to carry out the process.
We’ve also outsourced 3rd party agencies to understand information technology and security to the whole network we are building. This is a multi-pronged approach, it is not just built on one security auditing firm but we take this as sensitive as possible considering the fact that we want to give complete ownership of data and we have to make sure they get secured.
KIMUTAI: Thanks Michael, my next question revolve around marketing. You put out an announcement recently saying you’ve taken on a private marketing firm and there’s whole new initiative called surf to earn. Can you please give us a little information about what this is about? How it helps Cirus foundation and the community? What impact does it have?
DANIEL: Thanks Kimutai, We believe that for us to be a relevant platform, we have to onboard millions of users and we have contracted with this firm that has been very successful in the past of onboarding millions of people to different platforms. The Surf and Earn Ambassador program is a referral program where an ambassador will earn Cirus token for referring people and inviting people to join the platform and we are launching this initiative end of this month. Over the next 6 Months, you will see a very aggressive approach to getting users on to this platform so they can earn Cirus token while surfing. This is the marketing program we’ve been working on for quite some time and we didn’t want to launch the program until we feel comfortable that the web extension is ready but now we believe the updates and improvement in the next few weeks on the extension will make this initiative very successful. We think this is going to help everyone involved in the platform today.
KIMUTAI: I’m really hoping that you haven’t forgotten the community members in term of referral because when I open the extension, there’s a tab for referral. Will there be any referral program for the community?
DANIEL: Yes, we are going to work with the ambassador program first and come to the community with a program that allow them to participate in the referral program but right now, we are putting it in the hands of professionals so that we can really accomplish onboarding large number of users which will be very useful as we take this thing to the very next level.
KIMUTAI: Thank you Daniel, I will like to switch because when we initially joined, we were very interested in the router but because of geopolitics, this has not come to fruition. I can see a 3D printed device in a community update. Is their any update with respect to your contracts with DVOIS, Our ISP partner? Is there anything new happening on that? And maybe Michael can tell us about the roadmap and where we are at this point.
DANIEL: The original strategy that we had when we first came up with this concept of changing the way big data is being monetized and bringing the real owner of the data into equation is really through the router strategy and we believe the router is going to be the game changer for us as it differentiates us from other companies that are trying to do the similar thing because no one is coming up with from the router perspective. The richness of the first-party data from the IOT devices that we connect to the router coupled with web extension will be a massive one and Cirus will be game changing in so many ways. So we are dedicated in building routers but we have to understand that we have absolutely digressed from original strategy. The supply chain issue globally has prevented us from realizing the contract we have with DVOIS. There was a message on telegram where someone was asking a question if we are manufacturing the devices and the answer is No. You will notice one of Cirus adviser is Gil Amelio, he’s a former CEO of Apple. So we’ve actually followed what Apple has done, it works because they are nearly a $3 trillion now. They don’t manufacture anything, they only design, create and Foxconn manufacture their device. So we similarly have a contract manufacturer, one of the most prominent in the router space but we just haven’t get device allocation because when we entered the contract with our manufacturer in 2019, we were given a 183,000 devices per month allocation that has been reduced down to 5000 per month. Unfortunately, we couldn’t get any this quarter, so next quarter we hope to start delivering those devices to DVOIS. And ultimately, this supply chain issue will figure itself out and we will get into delivering. But keep in mind that our initial strategy change because we were forced to change, if we would stay with the router strategy, we will completely ignore the crypto community but we believe the crypto community will be the ones that champion the cause and make this a reality. We think the ethos of a crypto enthusiast fits perfectly with our ethos of being paid for your data. So our pivot was not only supply chain driven but it was also the fact that we have a crypto ecosystem sitting on top of our whole strategy with earning and paying you for your data.
The supply chain issue globally has prevented us from realizing the contract we have with DVOIS
KIMUTAI: This brings another question which is if there’s such a big pivot then it means you’ve made a significant changes to the platform, can you speak on the changes that have been made that have been instrumental in this pivot? Or how do you plan to mitigate these geopolitical shock the whole world is experiencing?
MICHAEL: Software is global and this is a global first approach we’re able to really understand which GEOs are heavily engaged with the product, which GEOs are accepting cryptocurrencies, if they’re integrating CBDC which is Central Bank Digital Currencies and how we look at that as an opportunity to work with those GEOs and giving back people ownership in the currency that is native to their industry and region. The entire experience has been a massive learning experience and how we can develop a global first approach with Cirus. Two big things that we really take away, you know we have to look from a business perspective is finding a product market fit. You know this is not just by thesis or an idea, How will people actually adopt your product? How will they actually use it? What’s the user experience?
The second part is your go-to market strategy and those will allude to the both of the points that we talked about i think here in Q1 is developing an ambassador program that really shepherds this product in the right way and really creates adoption and finding the right product market fit between user experience and which locations and geographies they’ll be engaging with so it really gives us a massive consensus that we’re onto the right way instead of just deploying hardware and high expenses. This gives us a direct roadmap to bringing this product to market in the most lean and the most effective way possible.
DANIEL: In addition to that, the router strategy with our ISP which is a great strategy pales in comparison to the global initiative that is blockchain and cryptocurrency. If we look at what has happened in cryptocurrency in the last two years, we now have over 200,000,000 users globally using cryptocurrency in some fashion, in some form. We believe every cryptocurrency user today can benefit from being paid for their data using the Cirus token in the Cirus ecosystem. So our market now is expanded from ISPs around the world to the global community that is cryptocurrency and we’re very excited about the response that you guys have all shown us and even the rough road or the beta testing and getting 25,000 users on there, which is way more than we thought just tells us that we’re on the right path to getting the right audience to start adopting our strategy.
“So our market now is expanded from ISPs around the world to the global community that is cryptocurrency”
KIMUTAI: Those are excellent answers. Now I will like to take your mind back to this surf and earn. is surf and earn geographically closed or is it a global ambassador program?
DANIEL: It’s global, yeah, the strategy is we reached out to basically every jurisdiction in the world that have Internet access and is crypto literate.
KIMUTAI: So now I’d like to turn my attention to some of the questions from the Community. Cirus is on the ERC 20 standard on Kucoin, so is there any possibility that there will be an additional chain? Or are we going to be sticking strictly with the ERC 20? If there’s not going to be any changes, what will be done about this?
MICHAEL: It’s not in our current road map to integrate multi chains with a centralized exchange such as kucoin. we want people to actually use our product because The Cirus platform is chain agnostic. You’ll be able to deposit Cirus with Polygon network or with BSc or Ethereum. So we really want to encourage people to use our platform if they choose to go to different bridges and different protocols.
“..the Cirus platform is chain agnostic. You’ll be able to deposit Cirus with Polygon network or with BSc or Ethereum”
KIMUTAI: And here’s a more technical question, the extension now works on brave browser and brave browser seems to block tracking ads. are these browser capable of blocking data collection from the extension? Maybe you can touch a little bit on the types of data the extension is collecting because that has been a source of constant questions and a little bit of confusion as to what kind of data is being purchased.
MICHAEL: We’ve seen right now that any chromium based browser can install the Cirus web extension and you’ll simply be earning in the same fashion and the collection of data points called Internet insights is still collected through the web extension. It’s not blocked at this current stage, and right now this is browsing history, bookmarks and browser settings. These are the basic information points that really represents you when you surf the net. PII which is a Personal Identifiable Information is not shared, that is discrete. we work on the privacy and data protection laws very rigorously as well, so that’s not stuff that we tap into. we’re essentially helping you with your internet insights and creating monetization from it so it’s not anything out of the norm. Daniel can give more insight on that.
DANIEL: I think it’s important people understand that at the foundation of this entire project is a big data analytics company. This is no different than anybody else in big data. All we’re doing is we’re saying hey, let’s take the revenue that’s being generated and instead of keeping it, let’s give that to the user, the rightful owner of the data and that’s the fundamental change. And we see other projects are doing great things, But they’re not doing the conventional big data analytics game, which has been perfected, it is a trillion dollar industry. So why change that? It doesn’t make any sense to try to reinvent the wheel. let’s just redistribute the wealth that’s being generated. And so instead of all that money going to Facebook or the other oligarchs as we call them, All we do is share that revenue back to the rightful owner. Looking at it, there’s a real business underneath this crypto ecosystem, and so the crypto ecosystem is just a beautiful way of being able to engage with the marketplace on what we’re actually doing underneath but underneath the hood, this is a big data company and Cirus comes on top of it and brings the crypto ecosystem which we think is a fantastic solution. And it’s really going to drive adoption. So as Michael points out, the web extension is Our first entry into this process, but we obviously put a lot of stock in the idea of the complete system, which is our router. Keep in mind that in five years the market projects will be 20 IoT devices in every home. Well, all those are entry points. Those are data points that will create Internet insights that will be very valuable to the advertisers and that means value to you the owner of the data. So yes, this is the beginning we have Chromium based browsers as our first compatibility of the extension but we’ll have other compatibility and we’ll be able to work with the entire Internet ecosystem eventually to providing that access point to whomever would want to join us.
“Personal Identifiable Information is not shared, that is discrete. we work on the privacy and data protection laws very rigorously as well”
KIMUTAI: Is there a way for people to boost their rewards? I understand it’s not a video game and it’s not something you can game but is there a way somebody who’s participating in the Cirus ecosystem can maximize their gains?
DANIEL: Well, there’s a couple of points on that. The first thing I would tell someone that asked that question is that make sure everyone in your family is joining because we look at this as a family unit and if you have three or four members of your family, then all of them should sign up and all of them should be earning in their own wallets so that the family unit is generating as much potential revenue as possible. I’m not going to advocate that you spend 24 hours a day online. Don’t spend all day surfing go out and have a life. But yeah, it’s a volume game. the more you’re on the Internet, the more you’re going to surf and the more we’re going to collect information and the more information is sold and more income remitted back to the user. So it’s really a understanding that there will be other things that we bring to the table that will entice you and earn more, but right now we’re in the early stages, so just get in there, start getting that revenue, get as many people as you can on that platform and that would be my answer.
MICHAEL: The idea is that everybody on a households could potentially earn, it is not just a small amount but it’s a nominal amount that really does make a difference and it can be compounded over a period of time. So how can somebody now boost their earnings? Well, this is something that we’ve been developing really under the hood. We think of Cirus as the gateway or the entry point to Web3.0. Essentially, you’ll be able to now apply your data earnings into multiple financial products such as Decentralized finance, stake it, be able to convert into other assets that are even in a traditional world. We think there’s a lot of avenues that the owner of that data can use the income being paid and they will be able to compound this over a period of time and that’s really the differentiator, because what do you do next? You know, how do you actually take this value and create something significant out of it? And the more you do that, the more you can also level up in the system and so we’re developing NFT cards as well that will be able to signify you in your stage or lifecycle of Cirus and that could also represent a higher engagement in data revenue as you earn online as well. So the more you engage, the more you compound and the more your contribution to the ecosystem, the greater you’ll be rewarded and that’s fundamental to the ownership economy because you are a contributor, you are a participant and we’re developing a lot ways that people are not just earning but they are part of the transaction. They are part of either the storage solution or part of the validation of the network. There’s a lot of concepts that we actually don’t want to go into to deep because it’s kind of working behind the scenes and don’t really want to spill it too much here, but there’s going to be a definite answer that Yes, people will be able to earn a lot more as they further engage with Cirus.
KIMUTAI: Oh, fantastic! So where are we in the road map? Can you do a brief overview of the road map for the last three months? And because we’re coming to the end of this quarter, what is the road map for the next quarter? What are some of the things that are expected and what are some of the deliverables for either the middle, the beginning or the end of the next quarter? The road map has no dates and because it’s software it makes sense not to have dates because anything can happen because now we’re in the middle of various geopolitical shocks between pandemics and wars, things can happen. My question is where are we in the road map? specifically, what is the next set for the road map specifically so what are the deliverables we should expect in the next sprint?
MICHAEL: Let’s take a look back. we launched in December 24th day before Christmas, we’re approaching the end of Q1, we’re not even at the end of Q1 yet.
Q1 was really establishing our product market fit, really testing the market and really understanding a strong go-to market strategy which Daniel alluded to, which is really focused on the ambassadors at this stage. So Q1 has all been about testing and learning and delivering a better product.
In Q2, as far as the product road map goes, is creating a functional complete product to everybody on board with Cirus and that means you’ll have no issues on coming on board whether you are surfing the net or having rewards or login issues and you will also be able to transfer your asset into a wallet and that will give you complete conversion to other digital assets such as USDT or Ethereum and so forth along with other products that will be developing along the way. So the Q2 goal is to come up with a fully functional product and that is the main function.
Beyond Q2 is where we start to evolve products in the WEB3 space which we can now add into it. So now you have a functional product. What can you do next? How can we now evolve? You know lead flagship products for Cirus and we’ve got a lot of ways that we’re working with partners right now to develop some pretty cool stuff that you can now kind of evolve into. That’s our take. We don’t want to create complication around this. We want to create a very seamless thing and we have to understand from a business perspective, we are moving fast and it is the best way. Daniel, if you have any points on that.
DANIEL: We would like at the end of next quarter to have a completed product so that the web extension with the wallet and with the full functionality and the ease of login and registration. Then have our
ambassador program kick off and succeed. whether 500,000 or 2,000,000 onboarding, in the next 90days, we will see how successful that is.
In this next quarter, we will have a commercial product in the sense of the product being out there, it being used and people are experiencing it in a very successful way. And as Michael said, there’s a lot of things under the hood that we’re working on. It doesn’t make any sense to talk about it, let’s just develop it. Let’s put it out there. One of the things that Gil Amelio, one of Cirus key advisers says you know Apple was very good at not talking about what they do, they just did it and then people said ‘Oh my God, this is fantastic!’. We’re kind of taking that same advice, this is advice from one of the Titans of Silicon Valley and the Hall of Fame of Silicon Valley. So we listened to what his advice is and It doesn’t make sense to sit here and tell you how great we are. Let’s just go out and build a great product and it will be evidenced by the results and people will like it. So that’s really our goal, to continue to deliver but not to brag or talk about what we’re building. Let’s just go out and do it.
KIMUTAI: That brings me to the part where the Community has gone
through a very tough period with the price action across the board and
It’s literally everywhere. It’s been in the stock market, the bond market, Everything has flipped, commodities were going up. We had stocks going down, Crypto went down. So as we move forward, there’s an article that you guys wrote and you said a flight to quality and I wanted you guys to touch on it. Advantage of crypto is you getting in early before the narrative catches up to you and a lot of community members got in because the big narrative is bringing in the next cohort of adopters and being up the vanguard and at the forefront of this and then at the same time being a bridge to Web 3. So maybe Michael you can talk and then Daniel after, Are we the next narrative? Is data ownership, data monetization, and Web 3 the next narrative, or are we too early? Or are we right on time?
MICHAEL: We can’t speak on pricing or market value and the flight to quality article was written by a third party. Really what that demonstrates is that through down times in a market which can be seen right now, considering this as a bear market that a lot of people may move assets to projects or to other large cap assets that secure their long-term polled and this is the efficiency of the market because the best times I think are actually through recessions and bear markets because you can really see which projects actually stand test of time and we’ve done this before this is not my first rodeo as well. Been through a few bear markets and we’re still here and still successful. So The thing is from a flight to quality perspective, yeah, we definitely think Cirus will stand the test of time. Absolutely, we wouldn’t be here otherwise and I think that the market will also clearly see that as well. Can’t speak to further into that.
The WEB2 to WEB3 scenario, this is a really interesting topic and I think kind of leads to much broader discussion but we talked about Web 3 and we really know what that means and how we’re going to get there. We have to understand that in an emerging market, we have early adopters and early majority you really have to cross this chasm. We’re not at WEB3.0 right now that is a future goal, that’s something that we really want to establish, that is pure governance around how people are being paid, how they choose to store their data, there’s a whole theory on that but where we are right now is crafting the bridge from Web 2.0 to web 3.0 and Cirus is that pathway towards Web 3.0 and we think that the first entry point is your
data, take ownership of that data and move that through. We tap into traditional markets right now that are massive trillion dollar markets that people get paid for their industry of data . So we want to tap into web 2.0 markets probably first and foremost before we even start to move into web 3.0. So if we can do that, we can bring better value back to the end user.
Why would we skip Web 2.0 where there’s trillions of dollars in
big data sales and just move into web 3.0 because we think it sounds cool.
That’s not the point. We want to bring value back to the creator and owner,
which is you and we can do this by being the bridge. Daniel can share more insights on this.
“..where we are right now is crafting the bridge from Web 2.0 to web 3.0 and Cirus is that pathway towards Web 3.0 and we think that the first entry point is your data”
DANIEL: If we talk about tokenomics 101 on supply and demand. So if we increase demand that should speak for itself. And how do you increase demand? Well, we believe that the demand is going to come from millions and millions of users coming onto our platform and we’ve initiated this ambassador program, which is a professional, serious attempt to do that and we’ll see what how that goes, and we’re very excited about what’s going to happen. let’s see what happens, but the bottom line is, is
let’s take it one step further.
Everybody reading this, explain to me why you shouldn’t be paid for your data? It’s a very simple question and I’ve asked this question now for several years. Frankly, to almost everybody I talked to and I’m quite boring, I’m kind of irritating in some cases and I haven’t found one person who says they shouldn’t be paid for their data, and I’ve talked to rich guys and I’ve talked with guys that aren’t rich and I ask them “explain to me if you saw $500 on the ground and you were walking to your car, would you bend over and pick up that $500?” And I haven’t found one person ( Both poor and rich ) and I’ve asked that question and not one person has told me that they wouldn’t bend over and pick up that $500 and that’s what we’re talking about here. So if that is understood then let’s get a product that people can easily access and easily onboard and our vision is this is going to change the world. Everybody that surfs the Internet will be paid for their data at some point. We want Cirus to be the leader and right now, we are the leader in this exercise and we want to continue to be the leader and we understand that 5years from now there will be 50 people doing this, God bless them and there will be total decentralization, we will have Web 3 embraced and adopted it but this is the beginning. So are we early? Yes, this is early adoption. We haven’t even started yet. The 25,000 users is just beta. We haven’t started yet, so everybody reading this right now needs to understand that this is the very early stages and it is still like when Zuckerberg is still in Harvard, When Uber was an idea to Starbucks in San Francisco, so we’re still early here guys, but we’re ready to take this to the next stage. We’ve been working really hard and we excited about what’s going to happen over the next quarter and quarters to come.
KIMUTAI: It’s all well and good that this is going to keep going., we’re going to keep building and so on and so forth. So I have two questions, it’s a simple straightforward questions.
Firstly, do you have the funding to be able to keep going for the next 2 to 3 years of this bear market?
Secondly, will you need to sell any tokens in order to keep financing operations?
MICHAEL: Having run a few successful companies myself and along with Daniel, we don’t just do this by the seat of our pants. We have ample runway to create a successful product and bring it to the market. We don’t get into the details of what our budget is or how those are expensed but we can safely say that we have years under our belt right now to create a successful run rate, to building a successful product and the other financing options that we could look at in the future probably wouldn’t be involved with the token and so we think that our focus is bringing value to everybody who’s under the product of Cirus, whether you’re a token holder or the Cirus web extension holder as well. So you can be assured of that.
DANIEL: Yeah and just add onto that, the underlying big data analytics
company is the commercial company. It’s a company that is not reliant on
Cirus. We have the runway and the ability to see this through
and Kimutai, it’s not going to take 3 years just so you know.
KIMUTAI: Don’t worry about me, I’m a 2017 bear market survival, so I still have PTSD from holding bags and it was tough. Moving on, you touched on something earlier and I think you mentioned DSP or SSP. Tell us a bit about how you’re selling this data to DSP. First of all, what is DSP? What is SSP? So just talk on that because in my mind you’re telling me that the real value the trillions of dollars in data monetization is not in the decentralized form of selling, which is still nascent but it’s in fact in the old traditional models, and that’s where the money is, which is ultimately where we as a as token holders get some of this value.
DANIEL: We’re building our proprietary actual hybrid DMP/DSP which plugs into these programmatic data markets that buy and sell internet insights and we take these Internet insights and curate them and we come up with what we believe will be interesting to the data markets and what they’ve done in big data is programmatically, so this is all done through AI and all done behind the scenes automatically so we don’t have to sit there and take the Internet insights and put them on the auction block. They used to used to do that manually when it first started 15, 20 years ago but not anymore. So we’re just going to be plugging into the data markets that buy the data, it’s conventional and we behind the scenes, our team in India, our engineers that are steeped in and experience having worked in many big data companies. You know, we’re stealing from the big oligarchs their talent and the talent that we’re able to attract come to us because they love what we’re doing and when you talk with people in big data, they see what’s happening, they see the shift of mindset. You know the reality of it is that everybody that you talk to in this space understand that their data is being taken from them and they’re not being paid for it. They’re not very happy about it, so there’s almost an adversary relationship that the oligarchs have created. I don’t know anybody that likes Facebook, even if they own the stock, they don’t really like Facebook and that is because they’ve done it the wrong way they’ve not embraced the reality that the owners of the data really should be paid for their data. We are just a conventional big data company under the hood with the exception that we believe we should pay you for your data instead of keeping it for ourselves.
KIMUTAI: Alright, I think that’s it for the questions from the community. OK, since no further question again, I think we will leave with a closing remark.
DANIEL: We really love what we do. I am so honored to be apart of this Team Cirus and Our team in India. It’s just a lot of fun. I just can’t tell you how fun it
is to get up and put everything that we have into this. We think it’s the right thing to do and it’s just the positive energy that everybody has and if you guys could be a fly on the wall and see what goes on daily basis, you will all be pretty excited!
MICHAEL: Well said, our team is extremely energetic, most of us will be here in Miami for a Bitcoin Miami events, so you can definitely reach out to us even in person come meet us we’re happy to have you one on one and really sit down with everybody here in the community. That kind of leads me to the point on communication, we know we could do a better job. Our heads been down on back to back calls throughout the day. We think we can do better on publication and part of that is really how do we really inform you whether you’re a token holder or Cirus browser extension user? what is really going on under the hood? or how is it being used.
The two updates to that will occur on our website and it will be developing a data page which we’ll talk about security. It will talk about how your data is actually being handled, what type of data sales are occurred because we’ve had this question many times over and it is an educated process so we want to do a better job of how we can show and ensure you that your data is secure and private and it’s also being rightfully displayed.
The other aspect is obviously the token and how it’s going to play into the broader ecosystem of everything that we do with Cirus, including the web extension. So that’s coming out. We’re going to be developing a token page where you can really understand how the utility function really occurs for Cirus all throughout the platform and that’s very exciting for us. You don’t have to just go into the White Paper and try to dig that out.
The real point I wanted to make to everybody else is we’re acting as an entry point, we know that the crypto industry right now needs to evolve and become more of a massive adoption across the world, it’s a global approach and with Cirus, we’re taking the same approach, we’re taking the idea that we can be a gateway to that entry point to Web3. We can be at least the first mover or the early adopter of how we evolve people into the system and bring them into the ownership economy and really advancing how people create ownership in every parts of what they do in life and that’s the fundamental goal that we have. It could take many months or many years but we’re a part of that equation and that is how we can evolve and this is not just building good tech this is really about focusing on every aspect like knowing how your data is being monetized, all the way through to how you invest it into decentralized finance and beyond and pay your bills and really be part of your everyday experience and so that’s what we’re taking away from this. It has been an exciting experience and we are seeing the market growing every single day, we thank you the community for that!
In the last pieces, I want to flip it to MIKE who has been our head of brand and marketing and he has been fundamental in everything we do and KIMUTAI too because they’re equally important to the team and everyone here.
“…this is not just building good tech this is really about focusing on every aspect like knowing how your data is being monetized, all the way through to how you invest it into decentralized finance and beyond and pay your bills and really be part of your everyday experience!”
MIKE: Thanks Michael. I echo everything that Michael and Daniel have said.
I’m sure if you’ve been here for awhile, if we look back a year, our team has grown quite a bit and it’s been amazing to see the community grow as well and this doesn’t happen without community and I truly believe that, so big thanks to everybody for being here and invested in our journey. We really cherish that and I’m very excited for what the year has to bring. We will be launching a lot of new initiatives that will bring more value to you guys and I’m excited to to present that!
KIMUTAI: I will just echo everything Michael, Daniel and Mike said. Michael has a tendency to take everything that you could possibly say and kill it, there’s nothing more to add but the only thing I would like to add is that if you’re with us now it’s like being in any one of these top projects when it was really young and from being in the space for almost six years now, I’ve learned through trial and error, it’s about being patient and about having a thesis and a conviction about that thesis. And our thesis is informed by something that we’re all uncomfortable with and we don’t like to do and it’s high time we change it, which is the fact that you go to a website and they demand that you accept their cookies and this is a long contract that you’re never going to read, they demand your data and to use your data and steal from you without any kind of recourse to get it back. Why this is so fundamental is that the future of how we work, how we live, how we interact, and how we play will be completely and absolutely digital. The more we interact, the more the internet becomes ubiquitous but there’ll be nothing worse than going into a digital future when you’re digitally shackled and that is at the core of what this. It is bigger than just “when moon” and “when money goes up” which I appreciate is important but being part of a journey is also part of knowing and understanding this at a very deep philosophical level and behind every great company is a deep foundational philosophy that informs why it is good and to give you the perfect example was Electric cars and the only reason that it
worked was because Tesla is not just a company, it is a cult.
And what I’m inviting every single one of you today is to be part of the cult of data sovereignty and that is what you’re being invited to be a part of. You are being invited to be a true sovereign of yourself, and that’s what crypto is foundationally about.
“…there’ll be nothing worse than going into a digital future when you’re digitally shackled!”
So as I digress, I thank you all for joining us on this lovely day, so I’d like to say to all of you Good morning, good afternoon and goodnight!
